Vanessa Bryant has filed a “KB24” trademark in an effort to secure Kobe Bryant’s legacy.
Bryant didn’t renew the contract Kobe had with Nike back in April which ended the merchandise partnership with the company.
The new trademark was filed by “Kobe Inc” where Vanessa is listed as president. The application covers digital collectible items, websites, training camps, broadcasting platforms, podcasts, TV shows, movies, documentaries, music, sports cards, food/drink containers, and t-shirts.
Vanessa had previously filed trademarks to cover shoes and clothing under the “Mamba” and “Mamacita” names.
Do you think Vanessa did the right thing by severing ties with Nike?