Travis Scott on Track to Make $100 Million This Year
HOUSTON, TX - MAY 24: Music artist Travis Scott poses prior to Game Five of the Western Conference Finals of the 2018 NBA Playoffs between the Houston Rockets and the Golden State Warriors at Toyota Center on May 24, 2018 in Houston, Texas. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Ronald Martinez/Getty Images)
Travis Scott covers the 10th annual Forbes Magazine 30 Under 30.
The 28 year old is on track to make $100 million.
Travis made his money from business endeavors like a hard seltzer with AB InBev, the world’s largest brewer.
He also has partnerships with PlayStation, General Mills, McDonald’s and Fortnite.
The larger story here is that brands historically tell celebrities how to say their message. Travis and his team have gotten through to these brands that they have a clear, aesthetic messaging and strategy.
Have you ever been influenced by a celebrity to buy a particular product?