In the business world, this is what’s known as a pivot. The guy behind the viral Storm Area 51 event has cooked up a much less illegal idea.

Matty Roberts originally joked that he wanted to “see them aliens” at the secret military facility, but with 1.9 million people marking themselves as “attending,” the college student has realized he’s tapped into something bigger.

Speaking to a local news station, Roberts says he’s already setting the groundwork to instead host a music festival in the Nevada desert.

“I want to have a bunch of different musical artists, everybody from the EDM world and then maybe some indie rock, maybe some smaller guys that are up and coming,” he tells KERO-TV.

What do you now really think is behind the Area 51 event?