Rihanna’s Billion-Dollar Savage X Fenty Brand Is Opening Storefronts In 2022

Get ready Navy, Rihanna’s Savage x Fenty lingerie line will open storefronts next year.

The lingerie line will open stores across the United States, says Savage x Fenty chief marketing and design officer, Christiane Pendarvis, who also said Europe stores are also being planned.

“Fit and comfort are so important,” Pendarvis said, adding that there are “customers who don’t feel comfortable purchasing online.”

The opening of Savage x Fenty stores would put the brand in direct competition with Victoria’s Secret who has been criticized for not being inclusive of plus-size, pregnant, and male customers.

Do you think you’d be more apt to shopping Savage x Fenty stores vs online? How do you think Savage x Fenty will fair against Victoria’s Secret stores?