Kanye West’s Yeezy Jacket Is a Huge Hit for Gap
August 27, 2021 3:08PM EDT
NEW YORK, NY – DECEMBER 13: Kanye West arrives at Trump Tower, December 13, 2016 in New York City. President-elect Donald Trump and his transition team are in the process of filling cabinet and other high level positions for the new administration. (Photo by Drew Angerer/Getty Images)
Back in June 2020, Kanye signed a 10 year partnership with Gap.
It looks like it is already paying off.
He has sold out of two jackets already. The jackets were priced at $200.
The jackets will begin shipping this Fall.
Preorders have started in North America, Tokyo and Europe.
75% of those that purchased the jacket were new to Gap.
The Gap’s other brand, Athleta has seen an increase of 27%.
Athleta recently snagged Simone Biles.
The Gap brand is up 30% year to year.
Kanye’s jacket has no zipper. Are you buying it?
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