Back in June 2020, Kanye signed a 10 year partnership with Gap.
It looks like it is already paying off.
He has sold out of two jackets already. The jackets were priced at $200.
The jackets will begin shipping this Fall.
Preorders have started in North America, Tokyo and Europe.
75% of those that purchased the jacket were new to Gap.
The Gap’s other brand, Athleta has seen an increase of 27%.
Athleta recently snagged Simone Biles.
The Gap brand is up 30% year to year.
Kanye’s jacket has no zipper. Are you buying it?