How Inflation Leads To ‘Shrinkflation’
March 11, 2022 2:47PM EST
Soaring inflation might be affecting your favorite products in a way you don’t even notice – through ‘shrinkflation’.
What is ‘shrinkflation’? It’s when companies reduce the size of their products while keeping the price the same. Since customers are less likely to notice a change in packaging than a change in price, it can be a way to cut costs or boost profits.
Some products that quietly shrank over the last year include Doritos, Wheat Thins, Crest toothpaste, Gatorade, and Bounty paper towels.
Have you noticed any ‘shrinkflation’ recently? How has inflation affected your shopping habits?