Ketchup has long been used to recreate bloody scenes on Halloween, but Heinz is taking things once step further this year.

The ketchup brand is releasing “Tomato Blood Ketchup,” a spooky new take on the condiment.

Heinz will also be opening a pop-up Heinz Halloween store in Santa Monica on October 21.

Want more for Halloween? Heinz will also be selling a Tomato Blood Costume Kit at HeinzHalloween.com that includes face paint, fangs, tattoos, and more!

How do you celebrate Halloween? Are you dressing up this year?