Bruno Mars Directs And Stars In New Campaign For SelvaRey Rum
LAS VEGAS, NV - MAY 20: Singer Bruno Mars speaks onstage at the 2018 Billboard Music Awards at the MGM Grand Garden Arena on May 20, 2018 in Las Vegas, Nevada. (Photo by Kevin Winter/Getty Images)
If you didn’t know, Bruno Mars is an owner of SelvaRey Rum, and just today released the first installment of the drink’s new campaign.
According to Mars, the “Tropical Luxury, Wherever You Are” campaign, is to showcase that “Anyone holding a good rum cocktail is exactly where they want to be. That’s what I wanted people to feel with this campaign”.
Mars not only directed the video, but also stars in it. The campaign series is available on YouTube.
Have you tried SelvaRey Rum yet? What is your drink of choice?